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Optimize.

Protect.

Lead.

Make the most out of this battlefield called life from a former special operations leader

EXECUTE LIFE

LIKE A SPECIAL

OPERATOR

DEFY CONFORMITY

LIVE BOLDER

WHAT IS YOUR WHY?

DEFY CONFORMITY ✦ LIVE BOLDER ✦ WHAT IS YOUR WHY? ✦



EVERY DAY IS A NEW BATTLEFIELD OF LIFE DECISIONS

Death to old ways.

The journey in which one embarks is a quest for deeper meaning and fulfillment in this life.

The hard truth is it will always be unobtainable if you stop.

From war and terror to civilian life and healing, I’ve realized I’ve only just begun..

Cleanse your tissues of traumas that hold the dead weight of lost souls and transform into the light body you are.

Light, Love and Liberty.

CODY ALFORD,

RETIRED MARINE RAIDER

You’re being weak!

The response most men give to other men or even themselves.

How well is that mentality working out for the masses?

We are never going to end the pandemic of people taking their lives but we can prepare them for their most certain battles they will face in life.

Most Males don’t realize how powerful they are until it’s too late.

You see transforming is so hard and never ends but quitting, that’s final.

You’ve gone through all those things in your life that didn’t end you but built you, so why give up?

Trauma builds those who transform it.

“When you play small, those you love get held back as well. Time to end that trend and become who you know you’re called to become.”

— Cody Alford

DEFY THE NORM

DEFY THE NORM

You’ve worked your tail off to build the person you are today even if that means you’ve just started the journey.

There’s no comparison when you’re on the Path, there’s only those on it or not.

You my friend are Built Different.

  • R3 COACHING

    Embrace the unconventional, conquer your fears, and unlock your limitless potential

  • Defy The Norm Apparel

    WHAT IS DEFYING THE NORM?

    You reject the expectations and demands of others and instead follow your own path, no matter how unconventional or nontraditional it may be.

    Join us in the Resistance against conformity.

  • Cody Alford Show Podcast

    If there is one thing you can come to expect on this channel, it is Raw and Real conversations. My main focus is to expose the barriers we place on ourselves which keeps us from defying the norm and living a bolder life. War, Hunting, Fatherhood, Anxiety, Depression, struggles, and success, there are no topics off-limit.

    Enjoy the show.

  • KEYNOTE SPEAKING

    The journey to me is the evolution of self, which can only be embarked upon by taking the first step.

    it’s a real honor to be able to share my life with you and to have your support which transforms my famili’s life and others we encounter.